Small Business Systems

Pick the plan that fits how you work.

Three plans. Pay monthly or save by paying for the year.

Book a free build

What’s included

  • ●Custom website, branded as you
  • ●Online booking with automatic confirmation emails
  • ●A dashboard to see every customer who books
  • ●Hosting and security, kept up to date
  • ●Your domain and email setup that doesn't end up in spam
  • ●All hosted and managed by me — nothing for you to juggle

Pricing

Foundation

If you need a great site that actually takes bookings.

$199 / month

or $1,990/yr (save 2 months)

Free build included

A real website with booking, set up and run by me.

  • ●Custom-designed 5-page website
  • ●Online booking with confirmation + reminder emails
  • ●Admin pipeline — every lead, every customer, one screen
  • ●Member portal — customers log in, see their bookings
  • ●Customers can pick which coach / practitioner to book with
  • ●Hosting, domain, email — all handled
  • ●Small changes anytime, no charge
Start with Foundation

Growth

If you're texting customers from your phone all day.

$499 / month

or $4,990/yr (save 2 months)

+ $500 one-time build fee

Everything in Foundation, plus the SMS engine that ends manual texting.

  • ●Everything in Foundation
  • ●SMS booking confirmations + reminders — sent from your business
  • ●Outbound SMS marketing broadcasts (announcements, fills, promos)
  • ●Win-back + welcome drip sequences — set once, run forever
  • ●Customer segmentation (active / lapsing / inactive / VIP)
  • ●A2P 10DLC registration handled for you (the hard regulatory part)
  • ●Bigger changes included too
Start with Growth

Optimize

If you have questions about your business and no way to get answers.

$799 / month

or $7,990/yr (save 2 months)

+ $1,000 one-time build fee

Everything in Growth, plus an AI assistant that answers questions about your business.

  • ●Everything in Growth
  • ●AI retention assistant — flags at-risk customers, drafts win-backs
  • ●Pricing + margin insights — surfaces what to charge, what to cut
  • ●Marketing performance — which SMS campaigns actually drove bookings
  • ●Business pulse — weekly digest of what changed, what to act on
  • ●Full reporting + dashboards bundled in
  • ●First in line for any custom work you need
Start with Optimize

Premium add-ons

Stack standalone engines on any tier.

Flat $249/mo each. Cancel anytime. No tier upgrade required.

SEO Engine

Premium

Auto-written landing pages + Google Search Console + weekly optimization.

$249/mo

Fitness Engine

Premium

Workout tracking + meal plans + white-label fitness app, under your brand. Fitness vertical only.

$249/mo

Ads Engine

Soon

5+ creative variants per campaign. Always-on experiments. No agency fees.

Waitlist open

Feature comparison

Each tier includes everything from the tier below it.

Feature
Foundation
$199/month
Growth
$499/month
Optimize
$799/month
Your website
Custom-designed site
Mobile-responsive, your brand, 5 pages
✓
✓
✓
Online booking
Real availability, multiple service options
✓
✓
✓
Member portal
Login area for active customers
✓
✓
✓
Email communication
Booking confirmation emails
Branded, with calendar invite
✓
✓
✓
Reminder + follow-up emails
24h reminder, post-visit follow-up cascade
✓
✓
✓
SMS engine
SMS booking confirmations + reminders
Sent from your business name
—
✓
✓
Outbound SMS marketing broadcasts
Announcements, promotions, fill-the-slot blasts
—
✓
✓
Welcome + win-back drip sequences
Set once, run forever
—
✓
✓
Customer segmentation
Active / lapsing / inactive / VIP groups
—
✓
✓
A2P 10DLC registration
We handle the paperwork (1–3 weeks of regulatory work)
—
✓
✓
AI Business Assistant
Retention intelligence
Flags at-risk customers, drafts personalized win-back messages
—
—
✓
Pricing + margin insights
Surfaces underpriced slots, services worth raising
—
—
✓
Marketing performance
Which campaigns actually drove bookings
—
—
✓
Business pulse digest
Weekly: what changed, what to act on today
—
—
✓
Owner tools
Admin pipeline
Every lead, drag stages, track source
✓
✓
✓
Staff roster
Manage team, sync bios to public site
✓
✓
✓
Full reporting + dashboards
Revenue, churn, conversion, sources
—
—
✓
Service level
Changes included
In-tier customizations — no surprise invoices
~1 hr/mo
~3 hrs/mo
~6 hrs/mo
Hosting + domain + email
SPF/DKIM/DMARC, security updates
✓
✓
✓
Setup fee
One-time, covers extra build work for your tier
Free
$500
$1,000

How to join

  1. Step 01

    Book a free build consultation

    30 minutes. I learn your business; you see what I'd build.

  2. Step 02

    I build your site

    2-3 weeks. Custom website, online booking, a dashboard for you, automatic emails — all branded as your business.

  3. Step 03

    Pick your tier, go live

    Monthly or annual. Site goes live. You run the business; I run everything else.

Book a free build consultation

30 minutes on Zoom. I learn your business; you see what I'd build.