Small Business Systems

AI is rewriting business. You don't have to relearn it.

I run the same modern tools — AI included — that the big players use, built around your business and managed by me. You keep doing what you've always been good at: the work, the customers, the room.

How I got here

For over a decade I ran premium boutique gyms in California. Coaching members in the morning, fixing the booking system at night, writing the same welcome email for the hundredth time, paying a different software vendor every week for tools I'd long outgrown but couldn't replace without burning a quarter.

Every operator I knew was running the same race — seven tools, seven bills, seven things to babysit, and none of it actually built for an independent business that runs on one person's calendar.

Then AI showed up

In the last two years, every piece of small-business software bolted on an AI feature. Most of it is noise. Some of it is genuinely useful — automated follow-up, smart routing, lead-source insights, customer-pattern detection. The owners who can wire it together are pulling ahead. The owners who can't are quietly falling behind, not because they're worse operators but because they don't have time to become technologists.

Big chains have a head of technology to figure this out. Big platforms have AI teams. A small business owner has a Tuesday morning and ten more customers to serve before lunch.

What SBS actually is

SBS is what I wish I'd had when I was running my own places. One system, branded as you, built and run by me. You operate the business. I operate the software — including the AI that lives inside it.

You don't need to learn prompt engineering. You don't need a tech stack. You don't need to hire a kid who knows the new tools. You hire me, once, and the technology takes care of itself.

Behind SBS

Michael Dorricott

Michael Dorricott

Founder

10+ years running my own businesses. I built SBS because the software small business owners are stuck with — half-broken pieces, glued together with workarounds, billed by seven different vendors — is enterprise software for the wrong enterprise.

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